Professional Summary
Dynamic executive brand leader with 15+ years of success driving growth, innovation, and operational excellence in the global dental industry. Combines deep clinical and operational expertise as a registered dental hygienist with strategic acumen to align business objectives with market opportunities, foster collaboration, and lead high-performing teams. A pragmatic and innovative thinker with a proven ability to navigate complex challenges, leverage data insights, and drive strategic initiatives that deliver sustainable growth.
Core Competencies & Strengths
- Strategic Brand Leadership, Positioning, and Value Proposition Development
- Digital Marketing Strategy and Direct-to-Consumer (DTC) Sales Optimization
- Revenue Growth, B2B Expansion, and Ethical Profit Maximization
- KOL Engagement, Thought Leadership, and Professional Relations
- Global Product Launch Execution and Portfolio Management
- Market Research, Strategic Insights, and Data-Driven Decision Making
- Market Entry Planning, Product Adoption, and Treatment Acceptance Strategies
- Cross-Functional Leadership and High-Impact Team Development
Community & Professional Service
- Chairwoman, Town of Van Wyck, SC Parks & Recreation
- Active Board Member, Van Wyck Fire Department
- Advisor, Dental Entrepreneur Magazine & D.e.W.
- Director of Strategic Alliances, National Mobile & Teledentistry Alliance
- Panelist, Cellerant Best of Class Awards
- Mentor, Philips Global Mentorship Program
Professional Experience
Senior Global Marketing Manager
Philips Oral Healthcare | Global | Dec 2023 – Present
- Led global professional education, KOL relations, and training initiatives for next-generation Sonicare launches, driving market alignment, $350M+ in annual revenue, and a 400% increase in brand recommendations.
- Built and standardized global education strategies and training platforms, enhancing provider engagement, sales performance, and regional alignment across diverse markets.
- Directed KOL partnerships and aligned messaging across specialties to amplify influence in professional and consumer markets.
- Delivered strategic solutions that optimized workflows, improved operational efficiency, and enhanced brand positioning across key regions.
Dental Hygiene Department Lead
Ballantyne Center for Dentistry & Charlotte Dental Implant Solutions | 2019 - 2022
- Delivered strategic consulting to drive ethical profitability and sustainable business growth.
- Specialized in integrating technology into practices and emerging DSOs to enhance efficiency and scalability.
- Expanded market positioning and achieved significant same-store growth, with clients realizing an average revenue increase of 35%.
Director of Growth & Development
Uplevel Practice Solutions | 2020 - Present
- Led multiple strategic initiatives at a multi-million dollar practice, driving high six-figure revenue increases by reducing overhead, boosting production, and purposefully engaging team members.
- Spearheaded the development of a hybrid arch (All-on-X) implant maintenance protocol, now recognized as a benchmark for clinical excellence.
- Played a key leadership role in fostering a positive workplace culture, contributing to the practice being recognized as a "Great Place to Work" by Fortune magazine.
Education
- York Technical College | 2008 | AHS Degree, Dental Hygiene | Class President
- Midlands College | 2006 | Health Science Certificate
Professional Awards
- OnDiem Changemaker Award - 2023 (Nominee)
- Best Dental Hygienist - 2020 (TheNew.Dentist)
- Denobi Awards - 2023 (Nominated & Shortlisted)
References
- Andrea Fox, MBA
Founder, Clue Dental Marketing - Anne Duffy
Founder and CEO, Dental Entrepreneur Woman; Publisher, Dental Entrepreneur Magazine - Ashley Best
Director of Enterprise Partnerships, Dental Intelligence - Barry Bazen
Co-Founder, Profit Advisory Group - Brian Colao
Director, Dykema DSO Industry Group - Crystal Spring
Thought Leader and Founder, Smiles Across Montana Mobile DSO - Curtis Marshall
Principal Product Manager, Dental Intelligence - Darren Coppe
North American Marketing Lead, Philips - Donnie McMaster
Director of Operations, Guardian Dentistry Partners - Dr. Carolyn Brown
Dental Consultant, Advisor, and Award-Winning Industry Leader
- Dr. DeVon Binns
Cosmetic, Sedation, and Implant Dentist, Ballantyne Center for Dentistry - Dr. Len Tau
Dental Marketing Expert; Former Director of Dental Division, BirdEye - Dr. Lou Shuman
Founder and CEO, Cellerant Consulting Group - Dr. Marilyn Sandor
Pediatric Dentist, Naples Pediatric Dentistry; Inventor of Zooby and GoodCheckup - Dr. Ro Parikh
Former Head of Dental Operations, Walmart - Dr. V Kim Kutsch
Founder and CEO, CariFree - Eric White
Attorney, Dykema DSO Group - Fred Joyal
Co-founder, 1-800-DENTIST - Jackie Sanders
Editor, RDH Magazine - Josey Sewell, RDH
Former Partner, Dental Entrepreneur Organization (DEO)